Now when it comes to mascara I have tried them all – Chanel, Yves Saint Laurent, Nars, Clinique, Smashbox, Maybelline, Lancome, Benefit, Giorgio Armani, Christian Dior…… and the list goes on – but there is only one mascara I have ever stayed loyal to and that’s Kevyn Aucoin.
Some of you may have never heard of Kevyn Aucoin before, and most of you may not realise you would have seen him in the Sex and the City episode “The Real Me”, where he was doing Carrie Bradshaw’s makeup for the fashion show she walked in during New York’s Fashion Week. I first learnt of Kevyn Aucoin in 1999 when I was given his best selling book “Making Faces”.
Throughout his 20 year career Kevyn Aucoin was one of the most influential and in demand makeup artists in the beauty industry. He was known to refuse to do the makeup of models he felt were too young, and he applied his self taught techniques to the faces of A-list celebrities like Gwyneth Paltrow, Julia Roberts, Kate Moss, Cindy Crawford, Linda Evangelista, Sharon Stone, Elizabeth Hurley, Elizabeth Taylor, Madonna and Janet Jackson. At his peak, he would often be booked months in advance and could command as much as $6,000 for a makeup session. He was one of the highest paid celebrity makeup artists in history.
In 1984 he collaborated on Revlon’s New Nakeds line, which was the first line based solely on skin tones. What Aucoin created in this line would serve as the most influential direction of the latter part of the century, and brands like MAC, Bobbi Brown, and Laura Mercier all went on to launch their version of the products Aucoin created years earlier. Kevyn Aucoin went on to launch Kevyn Aucoin Beauty in 2001. Shortly after he was diagnosed with a rare pituitary tumor and passed away in 2002. His friends and family continue to run Kevyn Aucoin Beauty. Since its creation, Kevyn Aucoin Beauty has continuously featured in the top beauty editors must have products, and has earned more than half a dozen Allure Magazine “Best of Beauty” awards. The Volume and The Curling Mascara have taken on a cult status.
The Volume Mascara and The Curling Mascara are a unique Japanese formula that uses tubed technology to wrap lashes individually. This is Kevyn’s first ever makeup product, and he developed a mascara that was years ahead. Both mascaras have a long wearing formula and I can guarantee they have never flaked, dripped or left black smudges under my eyes. I have often worn this mascara all day and it still looks perfect to leave on to wear out to dinner. Unlike all of the other mascaras that I have used, this mascara will wash off in pieces using warm water, which means you won’t need to cause damage over time by rubbing the delicate eye area with makeup pads and eye makeup remover.
I have used both mascaras and my favourite is The Volume Mascara. The formulas are very similar but I prefer the thin brush on The Volume that allows application right at the base of the lash while still keeping the lashes separated to avoid clumping. The formula builds volume using nylon fibers and lengthens and thickens dramatically. The Curling Mascara is designed with a conventional brush so if you prefer a thicker brush this one is for you. The Curling formula creates a dramatic curl as it dries, and promotes even more of a curl when used with a lash curler. Both mascaras are designed in a slim red lacquer metal casing and are available in black only. To view and purchase The Volume Mascara click here. To view and purchase The Curling Mascara click here.
I recommend Kevyn Aucoin’s mascara to everyone and am excited to share it with you all. Mascara for me is an essential and I’ve searched for the perfect mascara for a long time. Kevyn Aucoin has the perfect mascara. If anyone trials one of these mascaras let me know what you think.
Images sourced from vogue.com, dailyglow.com, blithelyunaware.com, en.paperblog.com, beautyandmakeupmatters.com